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Barga is a medieval town in northern Tuscany, Italy. The houses are clustered around a mountain topped by an impressive cathedral. While this sleepy town still proudly displays medieval architecture and the typical narrow Tuscan alleys and high buildings, Barga has modern elements as well. Not only does the family of world-famous pop singer Paolo Nutini still live in Barga, but the town has also created iBarga, a very high-tech tourism project which displays 2D scan-able bar codes on all cultural sites, restaurants, bars and hotels, enabling tourists with smart phones to discover on their own much more behind Barga’s surface.